![]() ![]() “We’re a company built on big dreams, and Travis is a challenger in today’s pop culture scene who brings unrivaled influence among adult consumers. ![]() “Travis’ creative vision matched with our industry-leading capabilities has unlocked something really special,” Michel Doukeris, CEO of Anheuser-Busch, said. Scott and his Cactus Jack creative collective developed the Cacti brand alongside Anheuser-Busch to rethink a brand partnership and reconsider “what the next chapter of the seltzer category can be.” It was important to me to be heavily involved in the entire creative process from the flavor obviously, to the can design, packaging and the entirety of the brand world we’ve built.” “This has been something I had a strong vision for and have wanted to do for a while. ![]() “Finally getting Cacti out into the world and into the hands of fans is a surreal moment for me and the team,” Scott said in a statement. The 7% ABV seltzer brewed in Los Angeles is made with 100% premium blue agave from Mexico and comes in three fruit flavors Pineapple, Strawberry and Lime. The brand added that it sees an “opportunity to take on the convenience store class of trade in a big, meaningful way” as those shoppers trend toward “single serve, higher ABV beverages.”Īward-winning artist, songwriter and mogul Travis Scott released his new venture with America’s leading brewer, Anheuser-Busch, to tap a new side of his creativity with a foray into the beverage space. Truly Extra contains just one gram of sugar and 220 calories in a 16-ounce can, and according to the release, “Truly is growing faster than any other competitor at 122%.” “We saw an opportunity for a higher ABV product that had everything drinkers know and love about hard seltzer, without having to compromise on calories and sugar,” Don Lane, vice president of Truly Brand, said in a press release. ![]() The new harder seltzer that tested in 2020 is available nationwide in two flavors, Black Raspberry and Peach Mango. The already well-known drink has expanded its profile with a new higher ABV option with Truly Extra. In fact, Strawberry Guava is one of the best performing seltzers we’ve ever tested.” “Whether it’s Strawberry Guava, with its tangy guava and fresh juicy strawberry flavor, or the tamarind used in our Tangy Lemon Lime, these new flavors deliver in a big way. “With the hard seltzer market so crowded, it’s important to stand out and bring something new to the table, and our flavor profiles with Topo Chico Hard Seltzer do just that,” Escalante said. Topo Chico Hard Seltzer hits shelves March 29, and Matt Escalante, senior director of seltzers at Molson Coors, told ABC News’ Good Morning America exclusively how the company plans to set its product apart. One of the newest brands to enter the bubble-filled category is the beloved Monterey, Mexico-based mineral water that’s highly popular throughout the U.S. But each company wading into the battle to be the best alcoholic seltzer has fresh new tactics to hook consumers. Taste, fizz factor, can size and other aspects of a brand’s spiked sparkling waters all factor into what makes one drink a personal favorite over another. (NEW YORK) - White Claw, Bud Light and Truly made quite the splash in the hard seltzer beverage category, and the popular effervescent alternatives to canned cocktails, wine and beer are certainly here to stay - but now the scene is bubbling up with even more competition. ![]()
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